Scottish craft brewery BrewDog has launched an 8.5% ABV Imperial IPA, Born to Die. Featuring a best before date of 4th July 2015, Born to Die is a “terminally hoppy IPA”, deliberately brewed to be consumed within a very limited timeframe.
The brewery is encouraging those who purchase the beer to adhere to the recommended best before date in order to experience the beer at its best. A second batch will be released later this year.
BrewDog says that Born to Die is more heavily whirlpool and dry-hopped compared to its other IPAs. This results in an increased pick up of volatile hop oils that are responsible for the intense taste and nose of the beer. These essential oils lose their volatility over time, with noticeable effects on the taste of the brew, hence the July best before date.
Born to Die 04.07.2015 will be available in kegs and 660ml bomber bottles. The beer will be removed from sale after the 4th of July if any still remain unsold.
“One of the many beautiful things about beer is the ability to constantly experiment with the core ingredients of hops, water, malt and yeast to yield varied and wondrous brews. We’ve been doing this since we started in a garage eight years ago and this spirit of adventure and inquisitiveness has never left us,” said BrewDog Cofounder James Watt.
He concluded: “With Born to Die, we’ve been inspired by the ‘Enjoy By…’ IPA series from Stone, which we absolutely loved. With Greg Koch’s blessing, we put our spin on the concept and Born to Die was… born.”
