Switched-on Scottish retailers who have managed to source Bacardi’s Breezer drinks are selling out in record time as consumers go wild for the alcoholic RTDs. The original Bacardi Breezers were hugely popular in the 90s, but were discontinued in the UK in 2015. They have since been rebranded as Breezers and have a strong following in other parts of Europe, so when the opportunity came to import them, indies were quick to act.
Londis Solo Convenience has already placed a second order having sold a pallet’s worth of stock (that’s 1,584 bottles at £2.99 each) in less than 24 hours. “Breezers are another example of nostalgic trends that have taken off,” said Natalie Lightfoot, who runs Londis Solo Convenience with husband Martin (pictured). “The day [they landed] ended up being busier than our busiest ever Christmas Eve and the guys [staff] are a little bit traumatised about it!”
Mace Dreghorn in North Ayrshire knew it was onto a winner when its first Facebook post about the product received over 700 comments. “It’s been crazy,” said the store manager. “Within four hours of trading I’d sold nearly a pallet load!
“I don’t know if it will be long term. Sometimes you get items that go viral for a month or two and then no one’s interested. But if they keep selling, I’ll get them in. So far, so good!”
Sunny’s Premier in Stirling has also caused a stir with the rum-based bottles. The store created a video about the new stock on its TikTok account, which amassed over 160,000 views and nearly 2000 likes in just four days.
@sunnyspremier Bacardi Breezer finally in stock Only shop to have in stock #sunnyspremier #CapCut ♬ original sound – SUNNY’S Premier
“It’s been mental the last few days,” said manager Hafiz Ahmed. “No other shop in Stirling has it yet. We’ve almost sold a full pallet in three days.
“January is normally a bit quiet compared to other months, but since we got the delivery on Friday, it’s been really, really good.”
Scotland punches significantly above its weight in the alcoholic RTDs category with a 26% share of the market in Great Britain, according to recent data from TWC.
