Branding: you’re doing it wrong

Designers, in UTC’s experience, are a bunch of self-important, whiney, thin-skinned divas.

And he cites this example of baffling corporate branding as proof that designers don’t actually live in the real world. This one looks like it was clearly designed by committee. His best guess was that it was a competition to see how many logos you can get on a shelf talker.

And that’s pretty much all he had to say on the subject.