Ginsters has unveiled a wide-ranging refresh of its sandwich portfolio. With a 50% increase in the number of products, the new range has been developed to respond to changing consumer demand, offering new formats and flavours to appeal to a broad range of tastes and occasions. Ginsters stance on British sourcing won’t be changing though, with all chicken, pork, beef and egg across the entire range continuing to be sourced from the UK.
The core range of sandwich skillets – still the most popular format in the sandwich market- will contain three distinct tiers, Deep Fill, Classic and Simply. The tiers will include new contemporary flavours such as Houmous & Carrot alongside more traditional consumer favourites; such as BLT, Chicken & Bacon and Cheese Ploughman’s. The refresh is also supported by the introduction of a number of new formats; including a range of premium batch sandwiches, new flatbreads, new rolls and salads
Premium Batch Sandwiches
This style of sandwich, popular in coffee shops has experienced rapid growth recently, +14% YOY. The new Ginsters range will initially include Roast Beef & Horseradish, Salmon & Cucumber and Westcountry Cheddar Ploughman’s.
New Flatbreads
The new range of flatbreads will offer consumers a lighter on-the-go snack. The initial selection will have an exotic flavour with Chicken & Mango and Sweet Potato Falafel & Mango being offered, both products containing less than 350 calories.
New Rolls
Appealing to those looking for a light bite or children who prefer simple flavours the new range of Simply Rolls offer a choice of classic flavours – Egg Mayo, Ham and Cheese- in a soft white bread roll.
New Salads
With increasing demand for healthier options Ginsters’ exciting new selection of salads will introduce a whole new dimension to lunchtime snacking, attracting new customers to the brand. Varieties include a Layered Westcountry Cheddar Salad, Coronation Chicken Rice Salad, Moroccan Chicken Cous Cous and Tuna Nicoise Salad.
The company says that the new range will ensure an improved choice of healthier and vegetarian options, while maintaining a strong core range that is flexible enough to suit any outlet nationwide.
