Bovril has unveiled an exclusive limited-edition 250g collectable jar (RSP £4.40), with a new label inspired by classic football shirts.
The design has been developed to draw maximum attention on-shelf and also features elements of gold to provide a premium feel.
Bovril is supporting the new-look jars with a £100,000 media spend that will primarily focus on e-commerce marketing but also includes in-store gondola ends. Additionally, Bovril’s brand ambassador Peter Crouch will publish related content through his social media channels.
The new launch further aligns Bovril with football, after it assumed the role of Official Hydration Partner of Burton Albion FC in October 2023.
