Boursin has launched a new marketing campaign, designed to educate and inform consumers and suppliers on food waste, while also tackling the issue of food poverty.
The Bel UK brand has teamed up with former Masterchef champion and restaurateur Kenny Tutt, and UK charity FoodCycle, to target the 98% of Brits who care about food waste by creating simple, cost effective and tasty dishes.
As part of the partnership, Bel UK’s sales and marketing teams joined FoodCycle volunteers recently to experience first-hand the work the charity does to combat food poverty and social isolation.
David Brandman, Marketing Director at Bel UK, commented: “With a third of all food created for human consumption going to landfill, which equates to almost 10% of all carbon emissions, we need to be working as an industry to address this from both a humanitarian and environmental perspective.
“That’s why we’re delighted to partner with FoodCycle and Kenny Tutt to support the work the charity is doing to feed the hungry and lonely in society, using surplus food supplied by retailers, and by providing realistic solutions, while also raising awareness and funds for a great cause and a community service that is ever-growing in demand amidst the current economic backdrop.”
Virtually all (99.9%) of Bel’s finished goods are either sold or donated to charities, and 99% of common ingredients from its cheese making, such as cream, are recovered and used in other recipes.
Its Laughing Cow brand has partnered with surplus food app Too Good To Go since 2021 to tackle the lack of understanding about consumption dates, one of the main drivers of household food waste in the UK. The partnership will continue into 2023.
