Boursin rolls out plant-based cheese alternative

Boursin plant-based

Boursin has unveiled its first ever plant-based alternative to cheese, Boursin Plant-Based Garlic & Herbs.

Inspired by the recipe of the original Boursin, the new launch offers an alternative product for those seeking more plant-based options that the brand says doesn’t compromise on indulgence or taste, which is currently a big barrier to purchase in the plant-based category.

Presented in a convenient, easy to use, and resealable 130g format, the Vegan Certified new launch offers a combination of intense garlic, fragrant parsley and chives in a plant-based recipe made from sunflower oil.

The launch will be supported by an integrated marketing and PR campaign, including shopper marketing activities both in-store and online.

Celina Leroyer, Senior Brand Manager at Boursin says: “The plant-based market has grown substantially in the past year, and Boursin Plant-Based has been developed following the identification of a gap in the market for speciality options.

“Boursin Plant-Based delivers the delicious Boursin-inspired taste consumers know and love, without compromising on indulgence and delicious flavour.”

Boursin Plant-Based launches exclusively at Sainsbury’s in December and January. It will be available to retailers nationwide from February 2022 in cases of six, RSP £3.

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.