Premium soft drinks brand Bottlegreen has teamed up potato vodka maker Edwards 1902 to launch a new range of vodka spritz cans.
The new RTDs are available in 250ml cans (ABV 5%) in three variants – Elderflower, Raspberry, and Lime & Mint – all of which contain fewer than 150 calories.
The launch is supported with social, influencer and sampling activities that extend throughout the summer.
It comes after Bottlegreen identified a gap in the market for premium vodka-based RTDs that are lower in calories.
Sarah Lawson, Head of Marketing at Bottlegreen, commented: “We are thrilled to unveil this collaboration between Bottlegreen and Edwards 1902. Our shared passion for quality and superior taste has resulted in a vodka spritz range that delivers a truly refreshing alternative for the ready-to-drink can market.
For sales enquiries, contact SHS Drinks on 01452 378555.
