Premium soft drink Bottlegreen has launched a new multi-media ad campaign to encourage consumers to incorporate the brand’s cordial flavours in other drinks.
‘Add a Dash of Extraordinary’ spans outdoor, social media, influencer and in-store activities, and seeks to engage shoppers with taglines including ‘It’s like evening wear for water’ and ‘Put the pro in prosecco’.
The brand’s first-ever use of radio advertising sees two 30-second ads reach an audience of 10 million listeners across Absolute Radio, Virgin Radio, Magic, Greatest Hits Radio, LBC, and Smooth Radio.
Sarah Lawson, Head of Marketing – Softs at brand owner SHS Drinks, commented: “The ‘Add a Dash of Extraordinary’ campaign highlights to consumers how simple it is to enhance their favourite drinks and make them that little bit more special, just that bit more extraordinary.”
