Coca-Cola Europacific Partners (CCEP) has unveiled a new marketing platform for Schweppes named ‘Born Social’ that is inspired by the change in ways that people socialise and interact post-pandemic.
The first Born Social consumer campaign aims to encourage young adults to break out of their comfort zones and say ‘yes’ to the thrill of socialising, mingling and letting loose with others.
It is live now and includes TV, digital and out-of-home advertising, alongside paid social media, influencer activity and PR.
The campaign follows the recent launch of the new Schweppes Flavoured Sodas range featuring Melon Watermelon and Peach Coconut variants.
Martin Attock, Vice President of Commercial Development at CCEP GB, added: “We’re confident this new multi-million-pound campaign direction celebrating everything that’s great about socialising, will inspire consumers to make the most of occasions this summer, keeping the Schweppes brand front of mind and helping to drive sales in-store for our customers.”
