Border Biscuits has launched its Dark Chocolate Ginger bars into the convenience channel following January’s initial roll out in Sainsbury’s.
Packs of five are now on sale in Scotmid stores, with plans in motion for listings in wholesalers. The bars will be available in cases of 14 x 120g multipacks (RSP to be confirmed).
John Cunningham, Managing Director of Border Biscuits, said: “Following an extremely positive response from consumers to the initial launch in January, we are delighted to now be able to bring this new pack size to market that makes our Dark Chocolate Ginger bars a viable and attractive option for wholesalers and retailers in the convenience sector.”
The product is the first snack bar from the Lanark-based manufacturer. The launch comes on the back of its Dark Chocolate Ginger biscuit officially being crowned the UK’s favourite chocolate covered ginger biscuit with sales reaching over £5m.
Kirsty George, Local Sourcing Manager at Scotmid Co-Operative, commented: “We are delighted to bring new and exciting products to the shelves for our consumers in Scotland and the fact it is an innovation from a locally based company is another great benefit.”
For more information on Border Biscuits and its products, please visit borderbiscuits.co.uk.
