Boost Drinks has added a new limited-edition Raspberry & Mango flavour to its Sport range.
The launch comes as Raspberry flavour profiles enjoy 55% growth, with Mango up by 58%.
With 63% year-on-year value growth, Boost Sport is currently the #2 Sports Drink brand in value and volume.
Adrian Hipkiss, Marketing Director at Boost Drinks, said: “Taking into account the current success of the Sports Drink category, as well as the growing popularity of the two hero flavours we’ve chosen, now was the perfect opportunity to bring a Sports Drink to the market that ticked the boxes of both ‘taste’ and ‘value’ – the two main drivers of choice for consumers.”
Boost Sport Raspberry & Mango is available from April in 79p price-marked packs.
