Boost Drinks has reintroduced £1 price-marked packs to all flavour SKUs in the Juic’d range.
The move to roll back to £1 is a permanent change and aligns with competitor pricing in the 500ml segment. It comes in response to feedback from both retailers and consumers.
Boost said the decision is also in line with current market trends, as the 500ml segment is experiencing 20% growth within the energy drinks category and remains the largest-selling segment within soft drinks.
Adrian Hipkiss, Commercial Director at Boost Drinks, commented: “By repositioning Juic’d PMP at £1, we are enabling retailers to attract more customers, drive higher sales volumes, maintain healthy profit margins, and build strong customer loyalty, all while staying competitive to the market.”
