Boost Drinks has expanded its Energy Stimulation range, with the arrival of Lemon & Lime Energy.
The beverage is a zingy fusion of lemon and lime, giving a point of difference against current single-flavour SKUs in the category.
It is available in 250ml cans, price-marked at 75p.
Citrus-flavoured beverages continue to grow by 16% in the market, with lime flavours in eye-popping 900% growth and lemon up by 60%.
Adrian Hipkiss, Marketing Director at Boost Drinks, said: “Looking at the growing success of our 250ml Energy Stimulation range, we spotted a great opportunity to launch Lemon & Lime, a zingy blend of citrus flavours perfect for the warmer months.”
