Boost Drinks is adding a new flavour to its Juic’d range this month.
Blood Orange & Raspberry Crush launches with Orange currently the fourth-strongest flavour in Soft Drinks and second in Juice, and Raspberry the sixth-biggest flavour in Stimulation and growing by 58%.
The new variant will feature alongside the rest of the Juic’d range in out-of-home, digital, radio and YouTube adverts in September.
The release follows on from the initial Juic’d launch in 2022, which comprised of three flavours in May (Pineapple & Guava Punch, Mango & Tropical Blitz and Watermelon & Lime Twist), and a fourth in August (Tropical Fruit Sour Punch). The range is made with 5% real fruit juice and comes in £1.09 price-marked packs.
Adrian Hipkiss, Marketing Director at Boost Drinks, said: “Juic’d is a range we’re incredibly proud of at Boost. With the current cost-of-living increases being experienced across the board, it’s great to be able to add to this thriving category whilst providing more choice to consumers in an accessible way that doesn’t compromise on flavour.”
