Boost Drinks has launched Juic’d, a new 500ml canned energy drink range, to tap into the biggest-selling can segment.
Developed with 5% real fruit juice, Juic’d comes in three flavours: Mango & Tropical Blitz, Watermelon & Lime Twist, and Pineapple & Guava Punch.
Launching to the trade this month, the new range will be available in cases of 12 x 500ml price-marked at £1.
Big can sales are booming at the moment, with a 28% growth (worth £232m) resulting in the 500ml can segment being the fastest growing category in energy drinks.
Adrian Hipkiss, Marketing and International Business Director at Boost Drinks, said there was a huge demand for a new brand in the 500ml can space.
He said: “Juic’d is jam-packed full of flavour, with real fruit juice refreshment but at the same great Boost value price point for consumers. With the cost of living increases, it’s great to be able to launch a new brand in this thriving category and provide more choice for consumers.”
The launch will be supported by a cross-channel marketing strategy that includes out-of-home, digital, social media and in-depot activities.
