As demand grows for larger on-the-go formats, Boost Drinks has announced the addition of 500ml cans to its Energy range.
Original, Sugar Free Original and Red Berry varieties will all be available in the larger can format with an RSP of £1.
Boost claims that 500ml is the largest energy drinks size and is worth a huge £745m – enjoying 13% YoY growth.
Adrian Hipkiss, Commercial Director at Boost Drinks said: “It is a very exciting moment for us to be expanding on our hugely successful 250ml energy range with a new 500ml offering. We’ve identified the trend in consumer demand for larger, on-the-go formats with 500ml showing huge growth in the sector, so to be able to launch our iconic Original flavour, also in Sugar Free, alongside the flavour-favourite Red Berry is not just huge for consumers looking for a bigger can on the go, but also for retailers who can now enjoy XL profits. We’re forever committed to innovation and excellence within the soft drinks category and are excited to see the new cans roll out across wholesale and convenience.”
The new products underscore Boost’s continual dedication to offer retailers the opportunity to communicate great value on fixture vs. the major multiples, in line with its Honest Broker approach that underpins Boost’s commitment to being a transparent and collaborative partner to wholesalers and retailers.
