Boost Drinks has expanded its Energy range with the launch of 500ml cans price-marked at £1 in Original, Sugar Free Original and Red Berry varieties.
The three flavours are the best sellers in the brand’s 250ml Energy range.
The launch comes with the market for 500ml cans in the Energy category worth £745m and enjoying year-on-year growth of 13%.
Furthermore, Original flavours remain strong in the category, with sales seeing 28% year-on-year growth. Flavoured energy sales are growing at the same rate, while the sugar-free segment is up 23% year on year.
Adrian Hipkiss, Commercial Director at Boost Drinks, said the launch “is not just huge for consumers looking for a bigger can on the go, but also for retailers who can now enjoy XL profits”.
