Boost Drinks has announced the launch of limited-edition NPD in both its Energy and Sport ranges: Blue Raspberry Energy and Cloudy Lemonade Sport, both available from April.
Blue Raspberry Energy comes in cases of 12 x 250ml cans that are price-marked at 75p.
It launches with Boost, now the third-largest brand in Energy Stimulation, growing at +15% in value compared to two years ago.
In sampling, 90% of consumers “loved” the drink’s flavour profile that is designed to appeal to both Millennial and Gen Z demographics.
Cloudy Lemonade Sport launches in cases 12 x 500ml PET sports cap bottles that have an 89p price mark.
It taps into the on-trend citrus flavour profile and also benefits from a cloudy lemonade taste that has been growing in popularity in recent years.
Boost is currently the number two brand in Sports Drinks, growing +70% in value compared to two years ago.
