Boost Drinks has added two new flavours to its Sugar-Free Energy range and launched a new limited-edition Sports Drink variant.
New Tropical Blitz Sugar-Free Energy and Apple & Raspberry Sugar-Free Energy are both available in 250ml cans and complement Boost’s Original Sugar-Free Energy SKU. Their launch comes at a time when the sugar-free energy drinks category is enjoying 23% year-on-year growth.
Similarly, Limited Edition Watermelon & Lime Sport comes in a 500ml sports cap format and launches with Sports Drinks currently the fastest-growing Soft Drinks category.
Harley Beecroft, Product Controller at Boost Drinks commented: “These new launches across Sport and Energy provide an exciting opportunity for us to provide a diverse range of drinks that tap into the growing health and wellbeing agenda and increased demand for low/no sugar products whilst offering notable flavourful variety.
“We’re confident that these new additions will continue to delight consumers and help contribute to our ongoing commitment to innovation and excellence within the soft drink category.”
