Boost Drinks has revealed that current Marketing Director Adrian Hipkiss will take on the newly created role of Commercial Director at the business with immediate effect.
Hipkiss joined Boost in June 2019 as Marketing Director and in this time has led the overall brand strategy, accelerated insight-led advertising and NPD, restructured the marketing team, successfully overseen a sales and distribution agreement with Rio and has championed the closer alignment of sales, marketing and category teams within the Boost business.
Boost boss Simon Gray said: “The Commercial Director role is an exciting development for Boost that will span the leadership of the sales, marketing and category functions, and leading the overall commercial strategy.
“I believe that we have in Adrian someone who has the skills and experience to drive the overall commercial function forward at Boost through a combination of strong commercial acumen, commitment to being led by insight, a resolute focus on strategy and a passion for our culture.”
