Boost Drinks has added a Cherry Burst variant to its range of flavoured energy drinks.
Cherry Burst joins Original, Sugar Free, Citrus Zing, Exotic Fruits and Sugar Free Pink Lemonade in the 250ml can 49p PMP range, which is not sold in supermarkets.
Sales Director Al Gunn commented: “New product development is a key part of our ‘Champion Of The Independents’ commitment. This initiative is really building traction with both the wholesale and retail sectors, with more and more trade customers wanting to stock products not available in the multiples, and to work with a supplier that has the mindset of a dedicated partner.”
Gunn added that the PMPs attracted new consumers to Boost while the great taste brought them back again, which built sales and delivered a great margin.
He concluded: “Our 250ml can flavoured energy SKUs are already enjoying a 45% year on year increase in orders in terms of volume and Cherry Burst is expected to add further momentum to sales.”
The launch will be supported by POS, merchandising, advertising and social media activity.
