Booker has added over 200 new lines to its ‘Even Bigger POR’ campaign. This takes the total of products that are delivering bigger POR for independent retailers to over 400.
New lines include a wide range of butters, spreads and groceries along with popular beers, wines and spirits. The new additions join the original products in the campaign that was launched in May, with all prices (also available in Makro stores) guaranteed until 3rd November.
Some of the new additions include Tetley Tea Bags £1.35 PMP (was 15%, now 40%), Kleenex Balsam (was 32%, now 51%) and Nutella (was 23%, now 34%).
In beers, wines and spirits Tiger is now 43% (was 31%), Jim Beam Honey is 32% (was 20%) and Absolut is 31% (was 20%).
Commenting on the campaign, Steve Fox, Booker Group Retail, said: “It is a straightforward, no-nonsense approach to help independent retailers make more profit. It is great news that we are extending this to include an extra 200 products and I would encourage all retailers to visit their local Booker and look out for the special shelf inserts so they can boost their profits.”
