Food and drink wholesaler, Booker, is set to host two alcohol festivals for retailers across its symbol groups this spring. The Wine Festival begins on 28th April and runs for three weeks, and the Beer & Cider Festival kicks off on 19th May for eight weeks.
Available across Premier, Londis, Family Shopper and Budgens, both festivals will showcase a diverse selection of top beverages, alongside exclusive deals and exciting new product launches.
The Wine Festival will feature a curated selection of popular wines, including brands like La Vieille Ferme and I Heart Prosecco, along with new product launches and expanded ranges. Consumers will have the chance to explore a variety of reds, whites, and sparkling wines—all at exceptional prices.
Retailers will benefit from exclusive promotions, discounted multipacks, and strong margins on key wine lines, helping them maximise sales during the event.
With around 170 lines available, Booker is helping retailers drive value through its Mega Deals while also highlighting innovation through a strong pipeline of new product development (NPD). Among the exclusive selections for Booker’s symbol group customers are standout wines like Andrew Peace Masterclass and Wairau Cove.
Following closely, the Beer & Cider Festival will offer a selection of popular beers and ciders, including Peroni, Stella, Corona, Leffe, Strongbow, Kopparberg, Thatcher’s, and more. Special deals will extend across a variety of premium beverages, with multipack bundles for brands like Cruzcampo, Heineken, Madri, San Miguel, and 1664 Bierre. The group claims retailers will enjoy excellent margins on key product lines, including premium pints and 440ml cans, to help drive sales during the event.
Premier and Family Shopper retailers will offer over 200 lines across lager, ale, craft, cider, and premium drinks, including regional brands and fruity variants, such as Brewdog Orange Crush.
Retailers will also receive promotional support, including additional leaflets highlighting the best deals and products.
Colm Johnson, Booker’s Retail Managing Director, said: “We’re excited to bring both the Wine and Beer & Cider Festivals to our symbol group stores, offering consumers fantastic selections of wines and beverages at great prices. These events are a great opportunity for retailers to offer exclusive deals, boost sales, and introduce consumers to new favourites.”
