Wholesaler Booker has signed up to data consultancy TWC Group’s SmartView Convenience, which it operates in partnership with In Touch Group.
The independent convenience market read provides EPOS figures for a sample of around 5,000 independent retail and wholesaler-supplied symbol stores in Great Britain, to represent the 30,000 stores in the sector.
Colm Johnson, Retail Managing Director at Booker, said:
“Working with SmartView Convenience will allow us to better understand the shopping habits of customers in our Budgens, Londis and Premier stores, as we work to ensure we always have the right range of great value products available to support our independent retailers and their business.”
Sarah Coleman, Product Director for SmartView Convenience at TWC, said:
“We are absolutely delighted to welcome Booker as a new client. Signing up another major wholesaler to SmartView Convenience is a huge milestone for us and supports our ambition to make SmartView Convenience the de-facto source of market data for the independent convenience sector.”
