Booker has launched a value promotion across the UK to help retailers through one of the quietest months for the sector.
The value campaign features more than 20 mega deals, including 12 Buy One Get One Free and 5 Half Price Deals, as well as Jacks Own Label promotions. Alongside this, there are three frozen meal deals including buy a Birds Eye crispy chicken for £2.89 and get Jacks chips worth £1.69 for free.
There will also be improved pricing on Fresh everyday essentials such as bread, milk and eggs. With over a 30% saving on the Produce Fresh 4 promotion, including Jacks Baby Potatoes 750g at a better than half price 59p.
The campaign, which ends 30 January, will be supported with eye catching POS, which is offered free of charge to all Londis, Premier, Budgens & Family Shopper retailers.
In addition, Booker has more than 100 fresh and frozen everyday low prices and over 200 everyday low prices across alcohol for January and February.
Colm Johnson, Managing Director – Retail, said: “It is essential that retailers can rely on Booker to deliver the best choice, price, and service for them, while still delivering high margins.
“This strong value offering for Premier through a usually quiet month shows we will continue to be committed and offer excellent value for not only the shoppers but also our retailers.”
