Bombay Sapphire has partnered with film director Baz Luhrmann to launch ‘Saw This, Made This,’ a new campaign that encourages everyone to unlock their creative talents.
The multi-million-dollar global campaign invites people to capture and share on social media what they see in the world that creatively inspires them, and what they have subsequently made, using #SawThisMadeThis.
Through collaboration with hundreds of artists and creators from a variety of disciplines, the campaign will feature before-and-after ‘Saw This, Made This’ videos and photos, demonstrating how people can reframe the world around them and turn that inspiration into creative expression.
The campaign runs across TV, cinema, video-on-demand, out-of-home, social and PR.
It will culminate in 2023 in a showcase of the world’s creativity, in partnership with global arts organisations, including London’s Design Museum.
Natasha Curtin, Global Vice President for Bombay Sapphire, said: “We are thrilled to be collaborating with incredible, visionary creative champions on our latest mission to stir creativity in people around the world.
“We believe in the importance of creativity – it is an essential part of what makes us human. With this campaign, we set out to show that creative inspiration is everywhere and to encourage people to reconnect with their own creative side.”
