P&G is enhancing its Bold portfolio with a new range of 3 in 1 Pods, launching in stores at the end of January.
The range is available in four scents, including Lavender & Camomile; Lotus Flower & Water Lily; Sparkling Bloom & Yellow Poppy; and Gold Orchid & Moringa. Pack sizes are 16, 38 and 55 washes.
P&G has invested heavily in the new Bold line-up and the brand returns to TV screens for the first time in over a year with the launch of its ‘Take You Home’ advertising campaign. The campaign focuses on how the scent of laundry can trigger nostalgic and comforting effects, with fresh fragrances contributing to mood and wellbeing.
The TV ad will run across digital and terrestrial channels over the next few months. In February, in-store promotions are due to go live alongside press advertising.
Dan Jalalpour, Senior Brand Manager for Fabric Care at P&G, said: “It’s fantastic to see Bold back on our TV screens. This, coupled with high impact displays in-store, ensures Bold is front of mind with shoppers looking for a scented detergent. More people are now looking for Pods as wet formats continue to grow. Our latest marketing campaign marks the start of what will be an exciting year for Bold and the P&G Fabric Care range as a whole.”
