A 39p ice pole has been named as the bestselling summer treat sold in Britain’s convenience stores.
PayPoint looked at sales across its 28,000 retail partners throughout the UK, finding a 242% increase in ice cream and ice lolly sales overall, with Bobby’s Ice Snapper the top freezer pick.
Exclusive to the convenience channel, the Ice Snapper held off eight Walls products and one from Nestlé to claim the top spot.
Its sales have increased by two million units compared to a typical year and are expected to top seven million in 2022.
Bobby’s Managing Director Dave Suckling said: “We are putting the increase down to the hot weather and to our customers’ desire for a simple ice treat that will help them cool down without filling them up or spoiling their appetites.”
According to PayPoint’s data, the top 10 heatwave treats are:
- Bobby’s Ice Snapper
- Walls Calippo Orange
- Walls Twister
- Walls Magnum Classic
- Walls Magnum White Chocolate
- Walls Feast
- Walls Cornetto Classic
- Walls Calippo Cola
- Walls Cornetto Strawberry
- Nestlé Fab
