Irish premium snack brand Keogh’s Crisps has signed a distribution deal with Bobby’s Foods that will see its products available in the UK convenience channel, including Co-op, Costcutter and Nisa stores.
First to launch in Bobby’s Foods will be Atlantic Sea Salt & Irish Cider Vinegar, Mature Irish Cheese & Onion, and Irish Atlantic Sea Salt.
Grown and hand-cooked in small batches from ‘crop to crisp’ in North County Dublin, the brand’s flavour combinations show a distinct local Irish influence, with salt harvested from the Atlantic Ocean and vinegars sourced from an orchard local to the Keogh’s family farm.
A relatively new player, Keogh’s has already won a collection of awards including 22 Great Taste Awards. It is also a winner of the Irish Exporters Association’s ‘Exporter of the Year’ and ‘Food & Drink Exporter of the Year 2022’ awards.
The brand is also Ireland’s first food producer to be accredited as a carbon neutral business.
Commenting on the Bobby’s deal, boss of the family business Tom Keogh said: “This is a huge milestone and supports our vision of bringing the high-quality produce of Keogh’s farm to households worldwide. Growing up on the family farm, it was always a dream to be able to sell our products overseas.”