Thai cuisine brand Blue Elephant has launched a range of more than 100 products into the UK market.
Produced from fresh ingredients, the range includes a Pad Thai Cooking Set (300g), Green Curry Paste (available in a 70g pouch and 110g and 220g jars), Red Curry Cooking Set (95g), Yellow Curry Cooking Sauce (300g) and Coconut Cream (165ml and 400ml tins).
Blue Elephant’s cooking kits are designed for both novices and seasoned cooks. Each comes with simple, step-by-step instructions, accompanied by vivid images that guide consumers through the cooking process.
As part of its commitment to sustainable practices, the brand collaborates with local Thai initiatives like the Royal Thai Projects, a programme focused on improving the living conditions of hill tribe people as well as educating on crop regeneration and sustainable farming.
Sunita Vitale, the UK distributor for Blue Elephant, commented: “We are thrilled to bring Blue Elephant’s exceptional range of Thai cooking products to the UK. Their commitment to authenticity and quality aligns perfectly with the increasing demand for genuine Thai cuisine among UK consumers.
“Blue Elephant is not just a brand; it’s a cultural ambassador, bringing a piece of Thailand to every kitchen in the UK. It’s a perfect brand for retailers to stock given its authenticity and proven track record.”
Retailers and suppliers wishing to stock products from the range should visit the Blue Elephant trade website.
