Suntory Beverage & Food GB&I has partnered with independent convenience retailers, wholesalers and foodservice teams to donate 112 pallets of its Lucozade Blue Energy Burst to good causes.
The charity drive sees more than 60 retailers and 10 out-of-home operators sharing 177,000 drinks with local community groups of their choosing in time for any upcoming spring or summer events.
The partnerships form part of SBF GB&I’s key company value of ‘Giving Back to Society’. Since the initiative began in 2020, SBF GB&I has donated more than 260,000 drinks to worthy causes across the UK.
Julie Kaur, who owns Jules Convenience Store in Telford, commented: “I regularly work with my local community to help support ongoing initiatives. Partnering with SBF GB&I for stock donations is a fantastic way for us to further assist our charity partners.”
Participating retailers and operators will be donating to local charities in their communities over the next few weeks.
