blu is launching a product and packaging upgrade for its closed system e-cigarettes that will begin rolling out from April.
The new blu closed system products – blu GO and blu PLUS+ – provide consumers with significant technology upgrades, including enhanced vapour delivery and extended battery life.
The updated packaging benefits from a clean, simplified design with imagery of the upgraded products featuring prominently on pack. Each product features a different coloured flash at the top and liquid splash at the bottom to represent the product contained within and enable shoppers and retailers to easily differentiate between them. The new packaging will feature across all new generation blu products globally once the roll out is complete to provide a unified design and branding across all markets.
Jennifer Roberts, VP Customer Marketing blu UK, commented: “70% of blu sales are now through the open system and liquids, which is a big shift from a year ago. We’ve listened to consumer feedback on our closed systems and upgraded the range – in kits, cartridge refills and disposable formats – to provide the vaping experience of an open system but with the convenience of a cartridge format.
“With a longer lasting battery, and cartridge refills that have been designed to last 67% longer , the new blu PLUS+ range offers a huge benefit for consumers. These product upgrades, combined with the sleek new packaging design, will showcase blu as the go-to brand for any vapers looking for a quality brand they can trust.”
The total blu product range covers all vaping needs with the line-up including: blu GO, blu PLUS+ and the original blu Pro Tank Kit, along with blu PLUS+ refills and blu liquids.
A range of new POS and display solutions have been developed to go alongside the launch of the upgraded product and new branding, including gantry door stickers, hampers, posters and pull-up banners.
