Blu has unveiled a new range of EUTPD2-compliant vaping products, which will be available from 1 November.
The new products include the blu PRO Kit, Clearomiser and range of e-liquids. As well as being fully compliant with the new legislation, the technology for the blu PRO Kit has also been upgraded to offer a better experience for consumers.
Jennifer Roberts, VP Customer Marketing at blu (UK), urged retailers to start preparing their stores ahead of the May 2017 deadline. “We strongly recommend that retailers stock up on the new range, and also start promoting existing non-compliant stock to sell-through. By beginning the changeover to EUTPD-compliant stock as soon as possible, retailers will give a positive message to shoppers and show that they understand the category and are a credible vaping stockist.”
She also warned that the next generation blu PRO components are not compatible with the existing range, as a result of the changes to make the products compliant. “With this in mind, retailers should make sure they sell consumers compatible products and accessories to avoid frustrating customers by offering them technology that will not work with their existing vaping products.”
The vaping brand plans to work closely with retailers throughout the changeover period to ensure a smooth transition into compliant products and has launched a new guide to EUTPD2 to help retailers understand the changes being put in place. The six-page retailer guide includes advice on the vaping market and forthcoming legislation, as well as details on the different vaping trends and blu products available. To receive a copy, retailers should contact their Imperial Tobacco representative.
