Imperial Brands has added a host of new flavours to its rechargeable blu bar kit vape line, following increasing demand from customers for more flavour options.
The new additions introduce three new kit flavours – each comprising of a rechargeable blu bar device and flavoured pod – and 11 new blu pod flavours, so customers can buy and try a total of 15 flavours across the range.
The three new kit flavours are Watermelon Ice, Blueberry Ice, and Blueberry Sour Razz, whilst the replaceable packs of two pods are now available in Blueberry Ice, Lemon Lime, Strawberry Ice, Berry Mix, Kiwi Passionfruit, Mint, Apple, Grape, Banana Ice, Blueberry Cherry, and Triple Melon. The blu pod packs and blu bar kits both have an RSP of £5.99.
The launch comes in response to the growing popularity of fruity flavours among vapers. This is especially the case among current users of disposable vape products, who will have to consider alternatives when the ban on disposables starts on 1 June 2025.
According to recent research, the top 10 most popular flavours amongst UK users of disposable vapes are fruit-based – with Lemon Lime, Pineapple Ice and Strawberry Ice coming in as the top three.
Fruity flavours were also popular with existing users of pod-based devices, followed by mint flavours. The top three flavours for users of pod-based vaping systems were Mixed Fruit, Blue Raspberry Ice, and Peppermint Tobacco.
Providing users with 1,000 puffs per pod, the blu bar kit is a sleek, slimline and lightweight device that offers the easy use and portability of a disposable device, while the rechargeable 550mAh battery and USB-C charging port enable repeated use.
Each device comes in a premium brushed metallic finish for longevity. Liquid level visibility means customers can easily see when pods need replacing, and a security lock ensures the device is fully protected when not in use.
The blu pod packs each contain two pods allowing a total of 2,000 puffs, and the blu bar kit utilises blu Flavour Tech mesh coil technology to deliver intense flavour from the first puff to the last.
For further information visit blu.com.
