Imperial has added four new flavours to its range of blu bar disposable vapes.
With Blueberry now the top-selling disposable vape flavour and Berry growing rapidly by 60% month-on-month, Imperial has responded to this consumer demand by launching Blueberry Ice, Blueberry Sour Razz, Berry Mix and Grape Ice flavours.
They join existing blu bar variants – Kiwi Passionfruit, Mango Ice, Banana Ice, Peach Ice, Watermelon Ice and Strawberry Ice – to bring the total range up to 10 flavours.
All are available at an RSP of £5.99 per device. Each blu bar contains 20mg/ml of nicotine in 2ml of e-liquid providing up to 600 puffs and features an LED indicator that lights up when in use, along with a compact pocket design.
Tom Gully, Imperial Tobacco’s Head of Consumer Marketing UK&I commented: “With summer just around the corner, more adult consumers are likely to be out and about socialising in the coming months as the weather warms up, so we’d recommend that retailers stock up on these new tasty additions now to tap into the seasonal sales on offer this summer.”
