Blood Orange added to Tango range

Can of Tango Blood Orange flavour

Britvic Soft Drinks has unveiled a new Blood Orange variant for the Tango range, a move which the company says reinforces its continued commitment to the impulse and convenience channels. The launch coincides with a pack redesign for the Orange, Apple and Cherry flavours.

Tango Blood Orange is available in two-litre, 600ml, 330ml and 6 x 330ml formats with an rrp of £1.99, £1.25, 60p and £3.49 respectively, as well as PMPs for the 330ml and 600ml formats.

Kirsty Hunter, Director of Carbonates at Britvic, commented: “As part of our commitment to innovation, we aim to deliver the best-tasting intense orange experience and we believe that Tango Blood Orange does this. We have also taken this opportunity to re-invigorate the rest of the Tango brand portfolio with new packaging that will make it stand out on-shelf, further driving impulse sales in 2015.”

The launch will be supported by an integrated marketing campaign with a focus on TV and social media.

 

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.