Black Cow, said to be the world’s first and only pure milk vodka brand, has launched new premium milk carton-inspired packaging for its Black Cow Pure Milk Vodka.
The new fully recyclable packaging is available now across selected premium Co-op outlets and Nisa stores nationwide and will roll out to selected Sainsbury’s stores from September.
The packaging tells the story of the brand and features serves such as a three-ingredient espresso martini for consumers to recreate at home. It has been designed to deliver impact on shelf in a bid to raise brand awareness and attract new customers.
The new packs roll out after a successful year for the Black Cow brand, which is exclusively distributed by Molson Coors in the UK. According to 2023 data from the IWSR Spirits Database, it sits as the UK’s second-largest premium vodka.
Paul Archard, co-founder of Black Cow, said: “We are so excited to be launching our beautifully designed premium milk carton packaging which we’re sure will capture shoppers’ attention and is perfect for a whole host of occasions, whether that’s making cocktails at home or as a gift for spirits lovers.”
