E-cigarette brand blu is sponsoring this year’s Reality TV Awards with blu branded taxis chauffeuring guests to and from the awards on the 30th September in London.
The sponsorship follows on from blu creating bespoke e-cigarettes for Made in Chelsea stars including Jamie Laing (pictured) and Rosie Fortescue.
The taxis are part of a bigger fleet, with 65 branded cabs hitting the road for 18 weeks from the 28th September. The taxis are set to drive brand awareness over key periods including Stoptober and January. Cabs will be wrapped in blu branding with the tagline ‘flavours with ooomph!’ Within the taxis, there will be blu branded receipts, tip seats and bespoke menthol and blueberry scented air fresheners.
James Dodkin, Marketing Director at blu (UK), commented: “We are extremely excited to be sponsoring the Reality TV Awards and continuing our association with reality TV celebrities having previously produced exciting, bespoke designs, for other celebrities such as Simon Cowell. We remain committed to investing in the brand, bringing the high quality taste of blu e-cigarettes to consumers across the UK whilst always encapsulating our brand values.”
