Bisto has partnered with Wallace & Gromit for a new on-pack promotion that gives shoppers the chance to win a diamond.
The animated duo feature alongside their arch nemesis, Feathers McGraw, across Bisto Favourites Gravy products for the promo, which runs until 16 April with a wrap-up draw closing on 16 July.
The promotion is the first phase of Bisto’s long-term partnership with Aardman Studios. It will see three lucky shoppers win a blue diamond, worth approximately £1,500. The prize links to the diamond heist theme that runs through the Aardman films, ‘The Wrong Trousers’ and the recent ‘Vengeance Most Fowl’.
Shoppers also have the chance to win hundreds of other Wallace & Gromit character prizes, including Feathers McGraw slippers, socks and metal water bottles, as well as vouchers for Bisto Roast Seasonings products.
The promotion is supported with in-store POS and social media activity to drive awareness of the collaboration, with further activity for the partnership planned later in 2025.
