Shortbread brand Paterson’s has raised over £75,000 to date in a fundraising drive for Macmillan Cancer Support.
Last year it made a commitment to raise vital funds for the charity and is calling on public support to smash its £100,000 target by July. The impressive amount will help Macmillan provide vital emotional, practical, medical and financial support to the growing number of people living with cancer in the UK.
When the partnership began, Paterson’s committed to fundraising the six-figure sum for Macmillan within one year. For every promotional pack of Paterson’s shortbread sold across the country, the brand has pledged to donate a percentage of the proceeds to the charity.
The funds raised by Paterson’s will help Macmillan deliver crucial services for people living with cancer such as the more than 160 Macmillan information and support centres across the UK. These are places where people can talk through any concerns from coping with treatment to advice on managing finances. To celebrate raising £75,000 so far, Paterson’s will be delivering shortbread to staff at centres up and down the country.
Allan Miller, Sales and Marketing Director at Paterson Arran, said: “We’d like to say a huge thank you to our customers across the UK for their contributions so far, it has certainly helped us on our way to reaching our £100,000 goal, which could power 2,000 hours of support at Macmillan centres across the country.
“Over the next few months, we’d love people to help us exceed our target by buying promotional packs so that together with Macmillan, we can support even more people living with cancer.”
Debbie Sumner, Senior Partnership Development Manager at Macmillan Cancer Support, added: “We know that by 2020, almost half of the population will get cancer at some point in their lives. That’s why support like this from Paterson’s is absolutely vital for us to continue helping people living with cancer in the UK. Thank you to everyone who has supported us so far!”
