Mondelez International and Lotus Bakeries have teamed up to launch co-branded Cadbury and Biscoff products.
While specific formats are still in the early stages of development, the first new products are expected to hit UK shelves early next year.
The move is part of a wider deal that will see Mondelez manufacture, market, distribute and sell the Lotus Biscoff brand in India, as well as launch co-branded Milka and Biscoff products in Europe.
Lotus Bakeries boss Jan Boone commented: “Our delicious flavours complement each other perfectly, and we’re confident that our shared commitment to innovation and quality will delight customers and consumers.”
