Heineken has launched new Birra Moretti Sale di Mare (4.8% ABV), available now in multipacks of 4 x 330ml and single 660ml bottles.
Sale di Mare (salt of the sea) offers an unfiltered, medium-bodied premium lager made with a hint of sea salt harvested from Sicily.
The launch will be supported by a multi-million-pound nationwide marketing campaign, which starts on TV in April, as well as a glassware gift with purchase for the multipack format. Packaging also includes a game accessible via QR code that gives consumers the chance to win prizes and access food and beer pairing inspiration.
Richard Barnes, Birra Moretti Marketing Manager, commented: “We know that Birra Moretti is a well-loved brand synonymous with quality, and we are excited to encourage more beer discovery with the launch of Sale di Mare. The hint of sea salt, paired with the unfiltered lager, creates a more full-bodied and intriguing flavour profile while providing incredible refreshment. Not only great as a standalone beer, but also paired with food.”
