Here’s another April Fools gag, this one was too close to home not to share.
It’s the ultimate ale for the craft beer lovers among your customers: Bin Juice.
‘Launched’ by waste collection company BusinessWaste.co.uk and created to let customers enjoy a drink and save the planet, Bin Juice is made using recycled cans and is available in several variants including a brown ale called The Brown Bin and a stout named Black Bags.