To celebrate its 10-year relationship with charitable partner Contact the Elderly, JTI recently teamed-up with wholesalers and retailers nationwide to host ‘The Big Tea Party’ – a series of events for over 380 isolated, elderly people across the UK.
Working alongside Contact the Elderly, the national charity which combats social exclusion among elderly people across the UK, a total of 22 tea parties were organised in community venues and at the tobacco manufacturer’s three UK production sites. JTI volunteers planned the events, while its wholesale trade partners and independent retailers donated goods, such as tea, coffee and biscuits, to help make the tea parties happen, as well as gifts of boxes of chocolates for guests to take home.
The Big Tea Party event is part of JTI’s long-term partnership with the charity, which has reached over 1,000 socially isolated, elderly people since 2008.
If you are a local retailer and concerned about older people in your community who may be isolated and could benefit from attending a Contact the Elderly tea party, please consider contacting the charity on 0800 716543 to learn about local opportunities that you could discuss with your customers and receive materials you could share with older people who shop with you.
