A £5.6m sales opportunity within the ‘sweet snacking mini biscuits’ segment has been identified for convenience stores, according to research from Fox’s Burton’s Companies (FBC).
Sweet biscuits accounted for £1.7bn of GB supermarket and convenience sales last year. Within this, minis were the fastest growing segment, gaining 17% of volume growth, equating to £59.6m. Some 12.2% of ‘sweet biscuit’ value comes from impulse purchases outside the big supermarkets, but just 2.9% of ‘mini biscuit’ sales are from impulse outlets.
By stocking a broader range of mini biscuits, FBC’s research shows an additional £5.6m per year can be generated for Britain’s convenience retailers by tapping into shopping missions for these products. Outlets should consider stocking a wider range of mini biscuits to bolster sales.
Colin Taylor from FBC said: “The growth in Minis is one of the big success stories in sweet biscuits over the last year, but so far it has been larger stores that have benefitted the most. We’d really like to see this change and put these highly convenient, small portion products in front of shoppers in stores that are close to home, where there is a genuine need to support impulse sales and distress purchases. We believe this category can support several million pounds of additional sales to the convenience trade every year.”
