Nisa is targeting big night in shoppers with its latest marketing campaign.
The activity runs in-store until February 11, with offers on a range of big night in essentials including sharing bags of crisps and confectionery, soft drinks, beers and wines, half-price Pizza Express pizzas and more.
The campaign features on the consumer leaflet and is supported by dedicated point of sale including window posters, shelf talkers, gondola end displays and hanging signs.
A Big Night In meal deal offers a Chicago Town Takeaway pizza and Heritage garlic bread, potato wedges and ice cream for £5.
Philippe Rondepierre, Head of Marketing at Nisa, commented: “With consumers increasingly choosing to entertain at home rather than go out, convenience stores are ideally placed to cater for the big night in shopper mission and any last-minute plans.
“With this in mind, we designed this campaign to help our members drive footfall and basket spend with great offers on key impulse lines, communicated to shoppers via leaflets and our popular digital platforms, with upweighted in-store POS assets bringing theatre to the category.”
