Cadbury has launched the third TV ad under its new “Tastes Like This Feels” campaign for Dairy Milk.
The advert is an attempt to bring to life the feeling of the taste of Cadbury Dairy Milk Big Taste range of tablets, which includes Toffee Whole Nut, Oreo Crunch and Triple Choc Sensation variants.
It features a biker and his dog enjoying the experience of riding the open roads together through the countryside, the dog in the bike’s sidecar complete with a 1970s ski mask. Previous ads featured a bear scratching its back on a tree and a dog receiving a massage from a cat.
Matthew Williams, Cadbury Marketing Director, explained the thinking behind the films: “Our campaign is designed to showcase the unique feeling and taste sensation that each bar in the Cadbury Dairy Milk range delivers. We are dramatising the epic feeling that our new Cadbury Dairy Milk Big Taste bar delivers, which is perfectly portrayed by the biker and dog that star in the commercial.”
The campaign also involves ongoing digital, experiential and social media activity, as well as brand partnerships.
