Chupa Chups has added a new Green Apple flavour to its Big Babol bubblegum range.
Soft and chewy in texture, Big Babol Green Apple is available in packs of six individually wrapped extra-large pieces per pack.
Packs have a 55p RSP and come in display cases of 20.
The launch is supported by a multi-platform social media campaign that seeks to drive awareness amongst the teen shopper demographic.
Kim McMahon, Brand Manager at Chupa Chups, commented: “Fuelling those all-important moments of joy, the expansion of our Big Babol portfolio to include Green Apple launches as shoppers are looking for more excitement from their favourite lollipop brand.
“Retailers and consumers alike have been clamouring for innovative flavours, with apple-flavoured gum a popular trend, growing 595% compared to last year, and we’ve listened!”
