JTI has lined up a busy month for its Benson & Hedges brand, with new limited packs being introduced on B&H Gold cigarettes and a repricing strategy for B&H roll your own.
The ‘British Tailoring’ limited edition B&H Gold packs have been designed to mimic classic suit patterns to highlight the style, luxury and quality of the Benson and Hedges Gold brand. The packs will be available to all channels for a period of four weeks across packs of King Size 20s(rrp £8.99).
Meanwhile JTI is repositioning its B&H Silver Roll Your Own (RYO) brand into the Value sector, with a new lower price point offering existing adult smokers better value from the same quality product.
Available across all channels, the changes will affect all B&H Silver RYO SKUs, with 12.5g, 25g and 50g available at an rrp of £4.15, £7.99 and £15.49 respectively. 12.5g and 25g pouches are also available in price marked pack formats.
Jeremy Blackburn, JTI Head of Communications, said: “The Value RYO segment currently commands 18.6% volume share of the RYO category and continues to expand as more adult smokers seek greater value for money. The repositioning of B&H Silver RYO into this segment will aim to accelerate growth of the house, whilst capitalising on the B&H brand’s standing.”
